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Recent social‐scientific work on the implications of the new production technologies suggests that the adoption of computer aided design (CAD) in manufacturing organisations offers significant potential for radical changes in the organisation of production. It has also been argued that the implementation of CAD presents managers with problems and opportunities which are ‘strategic’ as well as operational in nature. (Kaplinsky, 1982; Bessant, 1986; Voss, 1986; Boddy and Buchanan, 1986).

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