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Volume 18, Issue 3-4-5
1 March 1995
This article was originally published in
Management Research News
Management Research News Cover Image for Volume 18, Issue 3-4-5
Review Article| March 01 1995

Managing For Excellence in the Tobacco Industry

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Publisher: Emerald Publishing
Online ISSN: 1758-6135
Print ISSN: 0140-9174
© MCB UP Limited
1995
Management Research News (1995) 18 (3-4-5): 16–23.
https://doi.org/10.1108/eb028401

R.J. Reynolds Tobacco Company's future strength depends on improving its long‐term earnings potential. To enhance its profitability, they must

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© MCB UP Limited
1995
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