Internal Organisational Domain and Competitive Strategy

Popularity of the resource‐based theory of the firm has brought renewed interest in internal organisational domain as an important contributing factor toward organisational success. Generally, this research has taken the perspective that a direct link exists between internal domain and performance. An underlying premise of this view is that competitive direction is simply a reflection of the parameters of this domain. This study investigates the strength and direction of the link between internal domain and competitive direction to determine the significance of this assertion.