A NEW RETAIL TECHNOLOGY IN ASIA: WAREHOUSE CLUBS

Retail technologies vary in their success in countries other than where they were developed to some degree based on the nature of the environment that they encounter. Elements that contribute to the success of a retailing form in one country's culture may be absent in the culture of another country making the international transfer of retailing technology less successful. This study examines the entry of warehouse clubs into the Asian environment in terms of how well this retail technology, primarily developed in the West, meets the needs of Chinese customers.