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Looks at the relationship between strategic planning and leadership characteristics, claiming that, in most research, leadership characteristics are seen as a dependent variable. Carries out a survey of 91 firms (through questionnaires sent to Chief Executive Officers) using a 7‐point Likert scale to measure responses. Performs varimax rotation and regression analysis to analyse the results. Focuses on three specific characteristics ‐ power/control, creativity, and people/dependence ‐ and attempts to establish the impact these characteristics have on plan intensity (the degree to which organization members are guided by an established plan) and the use of direction‐setting tools such as mission/vision, long‐term objectives, short‐term objectives and action planning. Reviews some literature in the separate fields of strategic planning and leadership, drawing together various strands to suggest that leadership characteristics are important predictors of plan intensity within organizations and that they will also be strong predictors on how direction‐setting tools are used within the organizational planning process. Discusses the findings as they link into the three leadership factors mentioned. Mentions, also, the planning index and how it relates to planning intensity. Concludes that leadership characteristics are strong predictors of planning intensity and planning tools. Notes limitations of the study.

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