Competitive advantage in global industries

Attempts to define competitive advantage within an industry. Identifies the need for a competitive strategy specific to the enterprise and industry concerned. Considers the structure of the industry, the scope of profitability and positioning of the company. Looks at competitive advantage within global industries in relation to global strategy, early reactions and alliances. Suggests the winners will need to be progressive, innovative, quality firms which continue to react quickly to new developments, take risks and invest.