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Considers the rise in trade with the Asian nations of the Pacific Rim and the increase in their economic strength. Provides some examples of this growing strength. Looks at the opportunities and threats from this phenomenon. Considers the potential for export and opportunities for financing growth. Concludes that there are benefits and concerns from this growing power and new strategies will be required by business to ensure future success. Suggests that many future graduates may work for companies who have foreign headquarters and new cultures.

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