Globalisation, strategic co‐operation and economic integration among Islamic/Arab countries Available to Purchase

The globalisation of western countries creates large forces with which to compete. States that Islamic/Arab countries often compete with each other rather than forging strong partnerships. Attempts to outline the strategy needed to achieve the Arab shared objective of co‐operation and peaceful existence. Builds on existing research and presents a theoretical, conceptual and empirical discourse based on recent developments in economics and relationship management and marketing theories using semi‐structured interviews. Discusses the barriers to success and makes recommendations for change such as an Arab Common market.