Managing the gatekeepers: a case study of research within an Asian context

The case study described in this paper, concerned the Macau Grande Prix. Various research objectives were formulated and it was decided to use a face‐to‐face administered questionnaire to gather the data. The subjects were individuals (fans) who were attending this event and the questionnaire was to be administered while the event was taking place. This paper, then, will outline the issues faced when conducting this research and draw implications for future reviewers and researchers.