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Appraisal is recognised as a crucial step towards the development of human resources and their performance. This article proposes an integrated, innovative model for managing the performance appraisal process of full‐time faculty members at the Palestinian public universities in the West Bank. The integrated model SOFIA is a result of an empirical study of the impact of performance appraisal process on faculty members in five major universities. In constructing this model, several issues including setting a clear institution’s strategy, participation in goal setting, coaching, two‐way communication between faculty members and their superiors, feedback, developing and rewarding faculty members have been emphasised. Also, it is recommended that external factors that may influence faculty members’ performance, appraisers’ training and top management support and ownership of the process must be seriously considered. The obstacles to the application of the proposed performance model and possible solutions have been explored. In light of the above, relevant conclusions have been reached.

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