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Volume 27, Issue 11-12
1 November 2004
This article was originally published in
Management Research News
Management Research News Cover Image for Volume 27, Issue 11-12
Case Report| November 01 2004

Would you like chips with that?: consumer perspectives of RFID Available to Purchase

Rusty L. Juban;
Rusty L. Juban
Full‐time faculty member at Southeastern Louisiana University
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David C. Wyld
David C. Wyld
Louis H. Mayfield Professor of Management at Southeastern Louisiana University in Hammond, Louisiana
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6135
Print ISSN: 0140-9174
© Emerald Group Publishing Limited
2004
Management Research News (2004) 27 (11-12): 29–44.
https://doi.org/10.1108/01409170410784653

Addresses consumer perspectives of Radio Frequency Identification (RFID). States that some consumers put up barriers against new technology, while others welcome innovations. Idengtifies that market leaders can pretty much use this technology as they wish, meaning boom time for consumer product firms and pain for privacy advocates.

Keywords:
Radio equipment, Information services, Retailers
This content is only available via PDF.
© Emerald Group Publishing Limited
2004
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