The use of data in outlet locational planning: a preliminary ex amination across retail and service sectors Available to Purchase

A key pre‐requisite of locational decision‐making in retailing is appropriate sources of data. These have become increasingly available from a number of internal and external sources in recent years. Coupled with concomitant decreases in the cost of technology, locational decision‐making can now, more than ever, be based on more than subjective practices alone. This paper aims to assess how the use of data varies across four named retail and service sectors, an area of research that has hitherto been neglected. A postal questionnaire was distributed to approximately 300 locational planning managers to ascertain the use of data in decision‐making. Analysis of variance (ANOVA) was used to examine how the use of 21 named datasets varied by sector. A number of significant differences in data usage and sharing emerged and are reported here. It is concluded that data use is by no means uniform across different retail and service types, and that future research that addresses inter‐sectoral differences in locational planning practices would be appropriate.