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Korean‐American firms are becoming powerful business units, yet some questions arise as to how to manage them in the most effective manner. In order to avoid confusion, a definition of Korean‐American firms is required. Korean‐American firms are Korean firms that have set up operations in the United States in the form of factories, storage facilities, and sales offices. In others words, the companies are owned by Korean business people who are used to the Korean way of doing business, and yet employ many Americans. Korean executives must deal with American workers and managers and understand the corporate structure that is commonly used in the United States. While Korean executives would like to implement their management practices, they need to remember that America employees may respond differently than Korean workers. Consequently, this article will be useful to Koreans investing in the United States, as they will learn about American organisation models. At the same time, this article will be useful to American workers who want to learn about their Korean employers and the business practices and values used in Korea. The main objective of this article is to determine how to maximise the performance of Korean‐American firms.

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