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Purpose

The article aims to provide a personal view of working in a fast‐food service environment.

Design/methodology/approach

This is an opinion piece written by a professor at SUNY Buffalo's School of Management.

Findings

The author worked undercover as a crew member in one of the “big three” fast food companies, a site particularly rich with good and bad leadership examples which are summarised.

Originality/value

The article provides insightful examples of present employment relations and leadership skills in the American fast‐food industry.

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