Assessing the roles of foreign knowledge acquisition and absorptive capacity in the relationship between market orientation, innovativeness and performance Available to Purchase

Henry Boateng holds a PhD in Knowledge Management from the University of Technology, Sydney, Australia. His research experience covers branding, customer knowledge management, digital and social media marketing, tourism and hospitality marketing. Henry has published several articles in reputable journals such as International Journal of Contemporary Hospitality Management, Computers in Human Behaviour, Service Industries Journal, International Journal of Public Administration and Journal of Research in Interactive Marketing. Henry is also an ad hoc reviewer for several reputable journals.

Subodh Sharma Sigdel is a PhD candidate at Excelsia College, Australia. His research interest covers leadership and marketing.

Kwame Simpe Ofori is an Assistant Professor of Finance at International University of Grand-Bassam. He has taught courses in areas of Finance and Telecommunications Engineering. His research interests are in the areas of consumer behavior, technology adoption, trust in online systems and PLS path modeling. His papers have appeared in Marketing Intelligence and Planning, International Journal of Bank Marketing, Total Quality Management and Business Excellence and African Journal of Economic and Management Studies.

Dr George Cudjoe Agbemabiese is a Senior Lecturer at the Faculty of Management Studies and presently the Head of the department of Marketing. He holds a PhD from Putra Business School, University Putra Malaysia and an MPhil from the University of Ghana Business School, University of Ghana. He is also a full member of the Chartered Institute of Marketing – UK and the Chartered Institute of Marketing-Ghana. He has co-authored and published academic papers including book chapters in peer-reviewed journals, including Scopus-indexed and high-impact factor journals. His areas of interest include customer relationship management, service quality, relationship marketing, customer perceived value, service recovery and customer loyalty.

Dr Robert Ebo Hinson is a Professor of Marketing at the University of Ghana and visiting Professor of Marketing at the Lincoln International Business School in the United Kingdom. The 2021 AD Scientific Index ranked Professor Hinson the leading marketing scholar in Africa. He holds a Chartered Marketer qualification from CIM UK, a DPhil in Marketing from the University of Ghana, and a PhD in International Business from the Aalborg University Business School in Denmark.