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Keywords: Bespoke production
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Journal Articles
Journal:
Management Research Review
Management Research News (2009) 32 (7): 633–644.
Published: 19 June 2009
... as mass customizers has been missing. © Emerald Group Publishing Limited 2009 Mass customization Bespoke production Customer requirements Configuration management The term “mass customization” was coined by Davis (1987) . The general perception of mass customization is to offer...
