Keywords: Blogs
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Journal Articles
Management Research Review (2012) 35 (9): 818–836.
Published: 03 August 2012
... patronage, and e‐WOM intentions. © Emerald Group Publishing Limited 2012 Consumer behaviour Trust Web sites Blogs e‐WOM e‐servicescape Microblog Retail patronage Trust in web site Consumers are increasingly connecting with one another through electronic means. Consequently...
Journal Articles
Management Research Review (2012) 35 (9): 837–856.
Published: 03 August 2012
... of this paper is to investigate trust in bloggers, in a framework involving characteristics of bloggers and blogs and blog reading outcomes. Design/methodology/approach Blog‐reader perceptions of bloggers and blogs are derived and tested on a sample of blog readers for their effects on trust formation...

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