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Keywords: Brand anthropomorphism
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Journal Articles
To donate or not to donate? How cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Available to Purchase
Journal:
Management Research Review
Management Research Review (2022) 45 (4): 524–544.
Published: 30 August 2021
... 05 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Cosmopolitanism Marketing management Brand anthropomorphism Charitable donation Ethical judgments International humanitarian causes Non-profit organizations The non...
