... vocational qualifications in arts and design. The population was defined as leads obtained from LCS marketing activities for the 2021 enrollment year, totaling 4,080 leads. According to Gleanster Research, not all leads have adequate brand awareness, and only a quarter (25%) of them are good enough...

... the following variables: the role of management and franchising experience, brand awareness and the sector of activity (product versus service). The international franchise ratio and the size of the chain were also considered. Design/methodology/approach This study uses a quantitative approach applied...

... with higher personal involvement (M = 56.21, SD = 6.89) were categorized based on a mean‐split, F(1, 183) = 331.34, p < 0.000, η² = 0.64. Advertising Channel members Brand awareness Television While consumers increasingly consume media on any...

... American meal, Harper Collins, London. Customer Perceptions of Services Brands Volume 25 Number 6/7 2002 49 Brands Service industry Fast‐food industry Brand awareness © MCB UP Limited 2002 ...