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Keywords: Brand deletion success factors
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Journal Articles
Journal:
Management Research Review
Management Research Review (2017) 40 (4): 370–377.
Published: 18 April 2017
... knowledge in this important yet under-researched field. Purvi Shah can be contacted at: pshah@wpi.edu 04 10 2016 05 10 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Brand deletion outcomes Brand deletion success factors...
