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Keywords: Brand pages
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Journal Articles
Journal:
Management Research Review
Management Research Review (2018) 41 (1): 148–164.
Published: 15 January 2018
...-commerce sites’ brand pages on Facebook through Google form application. A number of respondents are 1,038. Structural equation modeling technique has been used to examine the effects of online reviews on functional and hedonic brand images. Findings The data analysis reveals that source and review...
