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Journal Articles

How the absorptive capacity could transform data into better decisions: a multilevel perspective to deal with the difference between firm sizes

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Marina Proença, Bruna Cescatto Costa, Simone Regina Didonet, Ana Maria Machado Toaldo, Tomas Sparano Martins, José Roberto Frega
Journal: Management Research Review
Management Research Review (2024) 47 (5): 744–766.
https://doi.org/10.1108/MRR-05-2023-0350
Published: 13 December 2023
... business analytics and rational marketing decisions, the authors analyzed data from 224 Brazilian retail companies using structural equation modeling estimated with partial least squares. To test the cross-level moderation effect, the authors also performed a multilevel analysis in RStudio. Findings...
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Journal Articles

Storytelling, business analytics and big data interpretation: Literature review and theoretical propositions

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Valeriia Boldosova, Severi Luoto
Journal: Management Research Review
Management Research Review (2020) 43 (2): 204–222.
https://doi.org/10.1108/MRR-03-2019-0106
Published: 04 September 2019
...Valeriia Boldosova; Severi Luoto Purpose The purpose of this paper is to explore the role of storytelling in data interpretation, decision-making and individual-level adoption of business analytics (BA). Design/methodology/approach Existing theory is extended by introducing the concept of BA...
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