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Keywords: Buying behaviour
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Journal Articles
Journal:
Management Research Review
Management Research Review (2012) 35 (12): 1153–1169.
Published: 26 October 2012
... Family Influence Buying behaviour Tweens Influence strategies Influence tactics Family buying process © Emerald Group Publishing Limited 2012 Aayushi Gupta can be contacted at: aayushigupta.15@gmail.com Children use different influence tactics and strategies to persuade...
Journal Articles
Journal:
Management Research Review
Management Research News (2006) 29 (1-2): 53–64.
Published: 01 January 2006
...@buseco.monash.edu.my © Emerald Group Publishing Limited 2006 Consumer behaviour Buying behaviour Shopping Malaysia Much of literature devoted to consumer behavior had in the past concentrated on the individual role of decision makers in the market, trying to determine the characteristics...
