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Keywords: Children (age groups)
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Journal Articles
Journal:
Management Research Review
Management Research Review (2012) 35 (12): 1153–1169.
Published: 26 October 2012
... upon husband and wife, because they were considered as the primary decision taking authority. But with growing incomes, increasing number of nuclear families, less number of children in family, the role of children is getting stronger. India Children (age groups) Parents Consumer behaviour...
