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Keywords: Client involvement
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Journal Articles
Journal:
Management Research Review
Management Research Review (2019) 42 (10): 1148–1168.
Published: 20 June 2019
... gaining more attention (Heinonen and Strandvik, 2015 ; Lovelock and Young, 1979 ; Lusch et al., 1992 ; Vargo and Lusch , 2004, 2008). Customer relationship management Value creation Hedonic value Utilitarian value Other management-related topics Client involvement Service...
