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Keywords: Cognitive heuristics
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Journal Articles
Journal:
Management Research Review
Management Research Review (2017) 40 (5): 578–603.
Published: 15 May 2017
.... Specifically, the cognitive system produces errors that are collectively known as cognitive heuristics or the tendency to use rules of thumb in the decision-making process to simplify complex decision situations (De Bondt, 1998 ; Fuller, 1998 ; Das and Teng, 1999). Whereas, biases in decision-making produced...
