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Keywords: Common measures bias
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Journal Articles
Journal:
Management Research Review
Management Research Review (2012) 35 (7): 637–661.
Published: 15 June 2012
... of the measures into consideration. The tendency to place more weight on common measures (measures that are the same across divisions) while either ignoring or placing very little weight on unique measures (measures are unique to a particular division) has become known as a “common measures bias”. The purpose...
