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Keywords: Consumer–brand relationships
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Journal Articles
Journal:
Management Research Review
Management Research Review (2024) 47 (12): 1901–1915.
Published: 12 August 2024
...Flavia Braga Chinelato; Cid Gonçalves Filho; Arquimedes Martins Gois Purpose Studies on the negative aspects of consumer–brand relationships have received increasing attention in academia, but most research on this phenomenon is not focused on services. On the other hand, the literature...
Journal Articles
Journal:
Management Research Review
Management Research Review (2022) 45 (6): 735–759.
Published: 17 September 2021
... 14 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Consumer-brand relationships Purchase intentions Brand loyalty Brand tribalism Marketing management Anthropological perspective Self-expressiveness brands MS310...
