... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Psychological ownership Marketing Consumer behaviour Bibliometric analysis In the current scenario, technological innovations are rapidly changing the consumption pattern of goods and services wherein...

...Harleen Kaur; Harsh V. Verma Purpose The study aims to synthesize the state of research on pride in consumer behaviour and marketing. Specifically, this study aims to understand the emergent themes of literature, the key theories, analytical techniques and methodologies used, as well as key...

... behaviours measures across different product types have been reviewed. The paper thus with a focus on synthesising e-fulfillment literature from a process perspective emphasises the consumer behaviour metric for measuring e-fulfillment performance. Practical implications This study would help...

... approach. Besides the TPB, the study integrates the innovation diffusion theory (IDT) to explain consumer acceptance behaviour profoundly. Malaysia Housing Consumer behaviour Consumer finance Malaysia dominates the Islamic banking industry in Southeast Asia. In the region, Malaysia...

... the current nature of academic research in this area and will provide an added advantage to managers for understanding the impact of CSR activities on consumer behavior. Originality/value This is the first academic literature review on consumer perspectives toward CSR, and it provides a bibliography...

... led to better outcomes than the generalized measures of SRF. Originality/value Though this research project examines consumer behavior in the context of weight loss activities, it has far‐ranging implications for various services requiring consumers to engage in prescribed behaviors over the long...

... of relationship proneness on relationship benefits and relationship commitment. Yujie Wei can be contacted at: jwei@westga.edu © Emerald Group Publishing Limited 2013 Relationship proneness Relationship marketing outcomes Chinese consumers Regional differences Consumer behaviour Marketing...

... results. Finally, we discuss the theoretical and managerial implications, as well as limitations and future research opportunities. Social networking sites Paradoxes of technology Affect Pleasure Loyalty Consumer behaviour Marketing Social networking sites (SNSs) have become one...

... a very intricate environment for consumer's decisions. Consumer behavior represents a significant challenge for marketers and strategic sales directors. The marketing and sales managers must differentiate consumer groups, consumer products and the corresponding preferences (Dergisi, 2008). In marketing...

... that drive awareness, knowledge, and liking in an online social networking environment (Figure 1). © Emerald Group Publishing Limited 2012 Consumer behaviour Social media Internet Social networking sites Online social networks Word‐of‐mouth Facebook Twitter The popularity...

... Consumer behaviour Social media Social networking sites Brands Communities Brand community Facebook Customer engagement Relationship benefits Customer loyalty Customer satisfaction Brand communities offer both firms and customers new ways to engage with each other. Whilst companies aim...

... patronage, and e‐WOM intentions. © Emerald Group Publishing Limited 2012 Consumer behaviour Trust Web sites Blogs e‐WOM e‐servicescape Microblog Retail patronage Trust in web site Consumers are increasingly connecting with one another through electronic means. Consequently...

... Group Publishing Limited 2012 Electronic commerce Consumer behaviour Trust Social media Internet Initial online trust Social networks Corporate blog B2C e‐commerce Nevertheless, several issues remain unexplored. Despite the fact that a large number of e‐retailers try...

... Group Publishing Limited 2012 Malaysia Banks Consumer behaviour Personal finance Credit cards Islamic credit card Shariah Islamic banks Ordered probit model This study considers an Islamic credit card usage intention as a research focus. By definition, a credit card is termed...

...@yahoo.com © Emerald Group Publishing Limited 2012 Malaysia Mobile communication systems Telecommunication systems Consumer behaviour Service failure Service recovery Perceived justice Switching intentions No matter what level of excellence of service a company delivers, many...

... States of America Consumer behaviour Marketing strategy Green marketing Brand commitment Societal marketing Skepticism Sustainability Sustainability is currently regarded as a vitally important business goal that has a profound impact on firm competitiveness. Many companies now...

...Michelle Bonera Purpose The purpose of this paper is to address online consumer behavior in purchase decision making. Research – in the form of various psychological and sociological studies – has recently provided many theoretical models to explain how consumers utilize new technologies...

.... In the next section, we outline the model and describe the data used in our empirical analysis. © Emerald Group Publishing Limited 2011 Consumer behaviour Customer loyalty Brand loyalty Marketing strategy Customer retention In this paper, we develop a finite‐mixture brand‐choice...

.... They found the excerpt positively impacted attitudes when: © Emerald Group Publishing Limited 2011 Product endorsement Advertising Product information Consumer behaviour Advertisers are constantly searching for the ideal mix of format and content to enhance the persuasiveness...

...). Although some marketers appreciate the relevance of keeping track of the changing roles of males and females in family purchase decisions, this subject matter remains under studied. Conflict resolution Consumer behaviour Sex and gender issues Ethnic groups © Emerald Group Publishing Limited...