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Keywords: Consumer emotions
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Journal Articles
The emotion of pride in consumer behaviour and marketing: a review, classification and future research agenda
Available to Purchase
Journal:
Management Research Review
Management Research Review (2023) 46 (4): 579–604.
Published: 05 July 2022
... 2022 06 06 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Consumer emotions Consumer behaviour Systematic literature review Marketing management Pride Consumption emotions Brand pride TCCM framework Consumer pride...
