...Fedric Kujur; Saumya Singh Purpose The purpose of this study is to propose a theoretical model of how content-related factors, social factors and perceptual factors influence consumer engagement in brand social networking sites (SNSs) pages and further how consumer engagement behavior influences...

...Abdullah Al Mamun; Muhammad Mohiuddin; Syed Ali Fazal; Ghazali Bin Ahmad Purpose This study aims to examine the effect of entrepreneurial and market orientations on consumer engagement and the performance of manufacturing small- and medium-sized enterprises (SMEs) under the premise of the resource...