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Keywords: Consumer expectations
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Journal Articles
Non‐users in Industry and Commerce
Available to Purchase
Journal:
Management Research Review
Management Research News (1986) 9 (2): 15–17.
Published: 01 February 1986
... than previously thought. Brief profiles of non‐users are presented. The types of service that might attract and satisfy non‐users are presented as well as those that would retain users, and the kind of promotional campaign required. © MCB UP Limited 1986 Consumer behaviour Consumer...
