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Keywords: Consumer satisfaction
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Journal Articles
Journal:
Management Research Review
Management Research Review (2024) 47 (9): 1289–1306.
Published: 09 April 2024
... by empirically observing the relationship at different levels of consumer satisfaction; and presents a parsimonious, valid and reliable method that managers can leverage to strengthen sport supporters’ loyalty. A potentially endless list of motives, without any conceptual or theoretical mechanism to guide...
