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Keywords: Consumer-company identification
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Journal Articles
Journal:
Management Research Review
Management Research Review (2024) 47 (9): 1289–1306.
Published: 09 April 2024
.... Christopher White can be contacted at: christopher.white@rmit.edu.au 19 10 2023 03 02 2024 13 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Consumer-company identification Intrinsic and extrinsic motivation Consumer...
