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Keywords: Consumption
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Journal Articles
Anti‐consumption of public services: vacci(not)ion for Swine Flu
Available to Purchase
Journal:
Management Research Review
Management Research Review (2011) 34 (3): 353–363.
Published: 29 March 2011
...Melike Demirbag Kaplan; Yusuf Cem Kaplan Purpose Anti‐consumption is a new domain of research that deals with why individuals avoid consumption of particular products. To date, research in this area is only confined to the rejection of goods, with no evidence from the services industry...
