Keywords: Context of experience
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Journal Articles
Management Research Review (2018) 41 (12): 1395–1410.
Published: 09 July 2018
...Claudio Damacena; Serje Schmidt; Ioná Plein Bolzan Gauze Purpose This study aims to analyze the context of experience within a service ecosystem to understand how the different actors at a specific event, namely, a wedding, interact and contribute to co-create value. Design/methodology/approach...

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