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Keywords: Corporate blog
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Journal Articles
Management Research Review (2014) 37 (4): 409–440.
Published: 11 March 2014
...Nils Koenig; Christopher Schlaegel Purpose – The purpose of this study is to identify corporate blog design characteristics that positively influence the view of actual and potential corporate blog users. Moreover, based on the technology acceptance model (TAM), the paper examines the specific...
Journal Articles
Management Research Review (2012) 35 (9): 791–817.
Published: 03 August 2012
..., manipulating it for inclusion or exclusion of a “social networking site”, and for inclusion or exclusion of “a corporate blog (text only blog, photo and text blog, or no blog)”. Data were obtained from 226 online shoppers. Findings Although the authors could not reveal any effects of the integration...

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