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Keywords: Corporate branding
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Journal Articles
Journal:
Management Research Review
Management Research Review (2025) 48 (9): 1405–1429.
Published: 22 September 2025
... efforts shape public perceptions of corporate greenness in terms of overall corporate branding. This paper seeks to address this gap by investigating determinants of overall corporate green reputations. Corresponding author Joon Yong Seo jseo@sjf.edu 03 03 2025 28 06 2025 12 07...
