Keywords: Corporate image
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Journal Articles
Management Research Review (2011) 34 (3): 325–336.
Published: 29 March 2011
...Fatima Vegholm Purpose This study analyzes the nature of relationships between banks and small and medium‐sized enterprises (SMEs) by drawing on the theory of relationship marketing (RM) and the concept of corporate image (CI). More specifically, the main purpose of this study is to investigate...
Journal Articles
Journal Articles
Management Research Review (2010) 33 (2): 134–144.
Published: 22 January 2010
... vacancies has decreased continuously. The biggest shortage of nurses exists in the areas of X‐ray, anaesthesia, laboratory and operating room. Also, difficulties in filling head nurse vacancies and finding summer time substitutes exist. © Emerald Group Publishing Limited 2010 Corporate image...
Journal Articles
Management Research News (2007) 30 (2): 167–168.
Published: 30 January 2007
... for recent corporate failures and leaves them with practical questions to consider. Corporate image Case studies Corporate governance Case studies Accounting standards The authors introduce this book by outlining the major reasons for corporate failure. The authors focus each chapter...
Journal Articles
Management Research News (2000) 23 (5-6): 28–54.
Published: 01 May 2000
...James Poon Teng Fatt; Meng Wei; Sze Yuen; Wee Suan Defines corporate image and looks at the expectations of the various stakeholders and the message which the image aims to convey to each one.Outlines the details of a study of 200 questionnaires covering the stakeholders perceptions in relation...

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