...Fatima Vegholm Purpose This study analyzes the nature of relationships between banks and small and medium‐sized enterprises (SMEs) by drawing on the theory of relationship marketing (RM) and the concept of corporate image (CI). More specifically, the main purpose of this study is to investigate...

... attractiveness. © Emerald Group Publishing Limited 2010 Flexible working hours Corporate image Employee behaviour Gender Working patterns Work schedule flexibility has become important for both employers and employees in job negotiations for the increasingly diverse USA workforce, including...

... and researchers concerning the role of employer image in recruiting and the importance of a well‐organized recruitment process. © Emerald Group Publishing Limited 2010 Corporate image Finland Health services Hospitals Recruitment advertising The average age of the focus hospital's personnel...

... strategy, corporate governance, auditing and investment banking and the misuse of accounting to cover fraud. Corporate image Case studies Corporate governance Case studies Accounting standards The authors keep the readers interested in following how each firm got into trouble and used fraud...

...James Poon Teng Fatt; Meng Wei; Sze Yuen; Wee Suan Defines corporate image and looks at the expectations of the various stakeholders and the message which the image aims to convey to each one.Outlines the details of a study of 200 questionnaires covering the stakeholders perceptions in relation...