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Keywords: Credible online reviews
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Journal Articles
Journal:
Management Research Review
Management Research Review (2018) 41 (1): 148–164.
Published: 15 January 2018
... quality have more significant effect on credibility evaluation of online reviews as compared to the effects of review consistency and receiver. Moreover, credible online reviews have more impact on hedonic brand image rather than functional brand image in the context of consumer electronics product...
