... validity of the scale. Originality/value The study develops a valid measure of MO with a major focus on market intelligence. The study proposes MO as a function of customer orientation, competitor orientation, inter-functional coordination and market intelligence which was largely ignored...

... of the construct. The two models also show that relationship quality does transmit the effect of customer orientation, expertise and information sharing to customer loyalty. But each of these determinants contributed differentially to relationship quality in both models just as trust and satisfaction contributed...

... framework. Findings The results show team IQ to be a powerful predictor of both customer orientation and competitor orientation. Furthermore, a positive, linear relationship between competitor orientation and technological performance has been found. There is a curvilinear U‐shaped relationship between...