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Keywords: Customer participation
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Journal Articles
Journal:
Management Research Review
Management Research Review (2016) 39 (4): 449–467.
Published: 18 April 2016
... and service innovation, evaluating how these factors affected relationship quality and customer-perceived value in a supermarket context. Customer advocacy and customer participation were evaluated as the mediating variables, and six hypotheses were formulated. The data were collected by conducting...
