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Keywords: Customer portfolio management (CPM)
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Journal Articles
Management Research Review (2016) 39 (6): 630–654.
Published: 20 June 2016
...@modares.ac.ir 21 04 2014 01 09 2014 13 04 2015 07 06 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Monte Carlo simulation Pareto/NBD model Customer portfolio management (CPM) Marketing/finance interface Return...

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