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Keywords: Customer relations
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Journal Articles
Journal:
Management Research Review
Management Research Review (2011) 34 (1): 17–33.
Published: 28 January 2011
.... The integration process primarily involves coping with a variety of customer relationships (Anderson et al., 2003) and their management as portfolios (Lukkari and Parvinen, 2008). © Emerald Group Publishing Limited 2011 Customer relations Acquisitions and mergers Organizational analysis...
Journal Articles
Journal:
Management Research Review
Management Research Review (2010) 33 (6): 617–634.
Published: 21 May 2010
... one or very few customers, it is not adequate to evaluate customers one by one and consequently decide on acquisition and retention strategies. It is not (only) the risk associated with a single customer relation, but the risk contribution of each customer to the whole customer portfolio...
Journal Articles
Journal:
Management Research Review
Management Research News (2008) 31 (10): 746–757.
Published: 08 August 2008
..., interactions are mainly informational and value is produced, not created. © Emerald Group Publishing Limited 2008 Communication technologies Service industries Customer relations The trend in manufacturing firms towards the provision of services related to the goods produced has been...
