Keywords: Customer relations
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Management Research Review (2011) 34 (1): 17–33.
Published: 28 January 2011
.... The integration process primarily involves coping with a variety of customer relationships (Anderson et al., 2003) and their management as portfolios (Lukkari and Parvinen, 2008). © Emerald Group Publishing Limited 2011 Customer relations Acquisitions and mergers Organizational analysis...
Journal Articles
Management Research Review (2010) 33 (6): 617–634.
Published: 21 May 2010
... one or very few customers, it is not adequate to evaluate customers one by one and consequently decide on acquisition and retention strategies. It is not (only) the risk associated with a single customer relation, but the risk contribution of each customer to the whole customer portfolio...
Journal Articles

or Create an Account

Close Modal
Close Modal