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Keywords: Customer-perceived value
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Journal Articles
Journal:
Management Research Review
Management Research Review (2016) 39 (4): 449–467.
Published: 18 April 2016
...Ying-Pin Yeh Purpose To enhance their competitive advantage, firms are increasingly regarding customer-perceived value as a vital factor in advancing the level of service performance. This paper aims to explore how supermarket retailers select and implement market orientation (MO) and service...
