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Keywords: Customization
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Journal Articles
Journal:
Management Research Review
Management Research Review (2011) 34 (5): 541–552.
Published: 26 April 2011
... and manufacturer‐supplier information sharing to determine its (positive) effect on mass customization. Design/methodology/approach The data come from 208 firms in North America and China. Structural equation modeling supports the data analysis. Findings The results suggest that high mutual trust can lead...
