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Keywords: Data interpretation
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Journal Articles
Storytelling, business analytics and big data interpretation: Literature review and theoretical propositions
Available to Purchase
Journal:
Management Research Review
Management Research Review (2020) 43 (2): 204–222.
Published: 04 September 2019
...Valeriia Boldosova; Severi Luoto Purpose The purpose of this paper is to explore the role of storytelling in data interpretation, decision-making and individual-level adoption of business analytics (BA). Design/methodology/approach Existing theory is extended by introducing the concept of BA...
