...Ulrich Lichtenthaler Purpose This paper aims to underscore major opportunities for shared value innovation based on data management efficiency, which has often been overlooked so far. By integrating prior research about digital transformation, shared value creation, entrepreneurial marketing...

... item information for the scanned item to the POS application. © Emerald Group Publishing Limited 2011 Point of sale Small enterprises Remote control systems Data management With the rapid development of computer technology, mechanical registers in retail stores are being...