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Keywords: Demand chain management
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Journal Articles
Journal:
Management Research Review
Management Research Review (2021) 44 (9): 1263–1276.
Published: 05 May 2021
...Bingfeng Bai; Junjun Gao; Yang Lv Purpose This paper aims to assess the links among these demand chain constructs by conducting a full-scale systematic review of all demand chain management (DCM) literature reviews published in marketing and operations management journals from 2013 to 2020...
