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Keywords: Dual distribution
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Journal Articles
Journal:
Management Research Review
Management Research Review (2014) 37 (11): 944–969.
Published: 14 October 2014
... of dual distribution and the effect of dual distribution systems on different economic outcomes. Design/methodology/approach – Using a case study-based approach, the authors compare different brands in different European markets of a German automobile manufacturer using 24 expert interviews...
